In 2009, around 24 million Filipinos are active users of the internet, spending an average of 3.8 hours a day in front of the computer. Worldwide, there are around 1.6 billion people online. With this much audience, it’s no wonder why a lot of business owners decide to go online.
Having an online presence is the fastest and cheapest method of advertising. Sure, TV commercials and print ads are effective ways of advertising your business, but these methods are usually too expensive (especialy for start-up businesses). Also, it only reaches potential clients in the local arena. But having an online presence enables businesses to reach a bigger market at a much lower cost. A single website that showcases your goods and services can be viewed by potential clients worldwide witin a few seconds - it’s like having an international product campaign without having to pay millions for advertisements!
Getting a website doesn’t take a long time. Just get a good domain name, a reliable web hosting service, and a professional-looking web design - and you’re all set.
Well, creating a website is only half the battle. Maintaining and updating your website is another issue. We’ll talk about this topic next time.
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I shall guide you, young padawan, through this dangerous place called the Web. I shall imbibe you with the knowledge handed down through generations. Be Ninja-tastic. Follow me.
